s digitalization strategy
Henkel's digitalization strategy consists of several components, including leveraging digital solutions to drive business efficiency, creating digital products and services, harnessing data analytics to drive insights, and increasing customer engagement across digital channels.
For instance, Henkel has launched a number of digital solutions, such as its STOXX Intelligent Manufacturing solution, which uses artificial intelligence and machine learning to increase productivity and efficiency. Additionally, Henkel has leveraged data analytics to better understand customer needs, allowing it to create more personalized products and services. Lastly, Henkel is increasing customer engagement through its digital channels, such as its website and social media, by offering content, deals, and other resources.