7272 is an internal support product for Mercedes-Benz that provides customer, sales and marketing, and production services. The product integrates a number of customer-facing applications, allowing customers to connect to the service system, check their repair and maintenance history, and schedule repairs and maintenance. It also gives sales and marketing information about customers, allowing them to track customer buying habits, suggest additional services, and provide special offers. Production-wise, 7272 tools help with production planning, data analysis, and forecasting. Finally, 7272 provides data security, compliance, and audit capabilities, helping customers ensure compliance with government regulations.