In 1959-60, the enrollment of African-Americans increased substantially at Pomona College. During this period, numerous African-American students, faculty, and staff also established a robust Black culture. This included the student organization BLACK (Better Leadership Actions Concerning the Kulture of Pomona), which promoted African-American representation on campus and organized events such as poetry slams, Step and Stroll, and the annual Fruit Punch concert. Furthermore, the College appointed Dr. Syneva Riley, the first African-American professor at Pomona, to the faculty in 1966. 1959-60 also marked nearly a decade of desegregation at the College prior to the implementation of the new Master Plan in 1969, which directed the goals of making Pomona's campus truly diverse.