Yangjie GS2G (Growth Strategy to Grand Scale) is a strategy developed by Alibaba Group with the goal of transforming its companies into global businesses. It incorporates a carefully crafted mix of six strategies: internationalization, technology integration, user experience optimization, ecosystem collaboration, culture innovation, and talent cultivation.
Internationalization: Leveraging Alibaba Group’s experience, global networks, and localized approach, they plan to take their platform, products, and services to more countries and regions around the world.
Technology Integration: Integrating cutting-edge technology into all aspects of the business, from operations to user experience, to keep up with the rapid pace of global innovation.
User Experience Optimization: Making sure the user experience is seamless, engaging, and satisfying to users around the world through product design and improvements.
Ecosystem Collaboration: Collaborating with local partners to better understand local laws, regulations, cultures, and customers’ needs to facilitate smoother and more efficient operations.
Culture Innovation: Establishing new norms, values, and ways of working to foster a culture of innovation, collaboration and teamwork.
Talent Cultivation: Cultivating the right talent with the right skills and knowledge, and putting those talents to use through initiatives such as the Global Leaders Program and the Global Talent Initiative.