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MPO (Market Performance Optimization) is a technology-driven marketing platform used to identify, track and optimize performance drivers in digital and traditional marketing campaigns. It enables users to measure, report and optimize the performance of their campaigns in real-time, helping them to understand the most efficient and effective channels, messages and tactics relative to their specific business objectives. MPO utilizes powerful AI algorithms to automate and automate the analysis of marketing data, providing clients with insights into which actions and investments will drive the greatest return on their marketing spend. Additionally, MPO offers numerous unsupervised machine learning models to gain a deeper understanding of consumer behaviors and preferences, helping marketers make more informed decisions aimed at increasing sales, improving customer engagement and expanding market reach.